YOUR DMS IS A RETENTION GOLDMINE.

Retention is a multi-faceted problem and requires multiple solutions. Of course, the sales and service experience you provide is one facet. But when the customer has left the store, what can you do to reinforce that experience? The essence of post-sale retention solutions is effective and regular contact with your customers. You must keep your name in front of your customers all the time—and, most importantly, not just when you are trying to sell them something.

Retention is about loyalty and loyalty is about friendship. When your customers leave your store, how are you maintaining their friendship?

Friendship is about communication. Your print, radio, and TV efforts are entirely impersonal. You have only three ways to maintain personal contact: Direct Mail, Email, and Telephone. These three veins of communication “GOLD” are buried in your DMS and we will help you dig them out, clean them up, and sort them. We are:

 RetentionPros—the DMS Mining Co.

Your DMS was designed as a VIN-driven vehicle history database. It keeps track of vehicles really well, but it is inherently difficult to use to keep track of, and communicate with, your customers. It was never intended as a marketing tool, and all attempts so far by the DMS vendors to make it be one are simply crude and ineffective. The valuable nuggets of communication gold lie buried under, and mixed with, tons of other information in a virtual data mountain that requires a completely new mining strategy.

 RetentionPros is a generation ahead of any other company. Only we have recognized the fallacies of the traditional ways of data mining. Let us use our proprietary processes and algorithms to make mining magic on your “ore deposit.”

Our Database Mining Magic—the key to the Motherlode

Email Newsletters and Programs—your future is in the balance.

Telephony Products—how to work the number

Direct Mail Solutions—staking your claim

(800) 747-6219