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| Our Flagship Product |
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Think email addresses are a dime a dozen?
Thinking about using every email address in your system?
THINK AGAIN.
THE MOST RETENTION-REINFORCING EMAIL NEWSLETTER ON THE MARKET
Our newsletters are totally different in their psychological approach and are truly retention-reinforcing. The articles are fascinating and interesting to just about anyone. And yet, even though we downplay the calls-to-action, the customers, of their own volition, find themselves responding automatically. RetentionPros provides complete reports after 72 hours on every detail of the email blast and again after two weeks, but you can count on an ROI from this email campaign that exceeds most anything else you will do. To have all the retention reinforcement of the newsletter program and make a profit off of doing it at the same time has really been pushing every dealer’s “hot” button. In 72 hours you can have as much as a 30% open rate, see that the customers are reading and enjoying the articles, PLUS you will have already made money in your service department from online appointments. You won’t be able to wait to see the final reports! The cost for the newsletter, with the continuously maintained marketing database, costs only $600 a month.
To see the newsletter, go to the newsletter page and request a sample. One of our account managers will be in touch.
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| Avoid spam complaints and make sure that your email address list accurately reflects your target audience or market. Use our proprietary G.O.L.D. report (Geographic Overview & List Delimiter) and V.E.I.N. tool (Variable Email Intelligence Navigator) to strategically and intelligently produce email address lists that conform to market geography and that are demographically sorted to customer and vehicle criteria that match your targeted market. |
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| Nothing will generate spam complaints faster than emailing a customer who has moved totally out of your market area. Spam complaints can get your website black-listed., so proper email hygiene and protocols are of utmost importance. Most dealers who have tried to conduct email programs on their own have gotten themselves black-listed. Unless, you know EXACTLY what you are doing, it is just a matter of time before the problem catches up with you. |
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| RetentionPros protects you in several ways: |
- The mailing addresses for your customers (and, therefore, the associated email addresses) are updated through a sophisticated change of address protocol. That’s right, we can reach back and trace just about every move your customers have made, no matter how many moves they have made. If they still reside in your market area, you will know it and have the correct address. If they have moved out of you market area, you will know that as well. By emailing only customers who actually live in the target market area, you will not appear foolish and irritating with your emails.
- We update your system every night with the previous days activity and check the address once again of everyone who came in. Your email list is ALWAYS fresh and up-to-date.
- Your website URL is not used in the distribution of the email programs, so it is never at risk, regardless. Emails come from your dealership@retentionpros.com. Your website is effectively shielded from spam complaints.
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| MINING TOOLS OF THE 21st CENTURY |
| While the rest of the industry, including your DMS vendor, continues to pick away at the problem with traditional tools and fossilized thinking, RetentionPros will mine your claim with 21st century tools and future-forward thinking. We leave the others working in their own dust. Our tools and techniques are the result of five years of developmental genius by two PhD’s, supported by data-savvy IT staff. Not only have they solved the problems that have plagued the industry for years, they have solved problems the industry doesn’t even know that it has yet. Now that’s really being ahead of the curve! |
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