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Privacy Policy
 
RetentionPros takes your privacy seriously. Please read the following to learn more about our privacy policy.

RetentionPros recognizes the value and importance of building and properly maintaining customer databases for automotive dealerships. To this end we offer services to process, merge, purge, and/or edit, as requested by our dealer clients, list data with the dealer’s in-house customer database. We acknowledge the extreme importance and the proprietary nature of these dealer databases.

We agree that all customer data provided by our dealer-clients, by any means and in any medium, electronic or otherwise, remains the exclusive property of our dealer-clients. We agree not to distribute, share, or sell this data in any way, either in its original form or as part of any list processing prepared by us, or cause any third party to do so, except for purposes specifically requested by our dealer-clients for the production and/or management of communication and/or marketing services performed by RetentionPros for our clients.
RetentionPros is committed to diligently and effectively protecting the proprietary information contained in the databases of its dealer-clients, as well as the privacy of their customers’ information when using such information to promote communication between the dealer-client and their customers. A business-to-business Confidentiality and Non-Disclosure Agreement is executed by a corporate officer of RetentionPros and provided to our clients before any data transfer is initiated. Also before data transfer, the required FTC Public Safeguards Agreement is signed by a corporate officer and provided to the dealer-client to bind RetentionPros to privacy compliance.

Personal Information
RetentionPros collects personally identifiable information such as name, postal address, telephone number, email address, and associated vehicle sales and service data included in the Dealer DMS database. This personal information is collected and used by RetentionPros exclusively for the purpose of facilitating the relationships and business transactions of our dealer-clients with their customer databases.

E-mail Policies
RetentionPros does not share with, sell to, or rent to any other dealer or to any other business or organization any information, including e-mail addresses, collected from a dealer’s customer database. All customer data remains the exclusive property of the dealer from whom it is collected and is used only as directed by that dealer-client for their exclusive communication and/or marketing purposes. RetentionPros may generate email address lists from the dealer’s database for the following types of communication:
1. Notification email to which the individual may subscribe and unsubscribe.
2. Transactional email, which is the result of a business transaction initiated with the dealer.
3. Relationship email, which is sent as an informational service because of a relationship with the dealer.
4. Commercial email, which is sent to promote a dealer product or service (The dealer’s customers may opt not to receive this type of email).
5. Correspondence from the dealer as a result of a communication initiated by a customer.
All email that has a provision for opt-out includes instructions on how to do so, with clear and simple links to execute opt-out instructions. All industry standards and practices are followed to enable the email recipient to avoid unwanted email communication sent on behalf of our dealer clients.

NOTICE: Click here for important information about safe surfing from the Federal Trade Commission.

 
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